If you are planning to go to massage therapy school so you can start your own massage therapy business and work as an independent, learning more about massage business marketing will in time become a very helpful and good idea.
The reason I say ‘will in time’ is only because you may need to be focusing your mind on all of the other, initial required coursework in order to ensure you can progress in your massage education far enough to be able to work more solidly toward starting your own business.
However, at some point in time if you continue working hard to learn how to become a massage therapist, and if at that point you still plan to be an independent massage therapist or to start your own massage therapy business in some form or fashion, you will certainly be helped by becoming familiar with different forms of business marketing.